“Inside each of us is a natural-born storyteller, waiting to be released.”Robin Moore
Whether you’re a local baker selling freshly baked donuts, or a CEO of a large financial company, you will need to create ENGAGING, RELATABLE, AND CREATIVE story-driven content for your business. I emphasize ‘engaging, relatable, and creative’ because consumers have become exceptional at discerning between great storytelling and lackluster storytelling.
Think about it. Everywhere you look there’s some type of story being told to you, regardless of the medium. Let’s break down your morning routine. Whether you’re sipping on a freshly brewed cup of coffee, brushing your teeth, or driving to work, you’re probably doing one of the following:
- Watching the news on your TV (and reluctantly watching the ads in between)
- Listening to your favorite podcast
- Scrolling through the feed of your favorite social media platform
- Listening to a newly released audiobook
Before you can even settle into your office chair or couch (if you’re working from home) you’ve most likely encountered over 100 stories from a variety of sources, and (including advertisements) by the end of the day that number will be closer to 5,000! (1)
So here’s my question for you.
What is it about stories that speaks to us, regardless of background or demographic?
This blog series will explore the history of storytelling, the future of storytelling, and how you can utilize storytelling when developing a marketing strategy for your business.
For my next post, I will give a brief overview of the history of Oral Storytelling, provide a few examples, and leave you with a challenge I want you to try.
Speaking of challenges: Give this a try!
Challenge For You
The next time you get home from work, keep track of every time you intake a story. This includes commercials/advertisements, talking with friends and family, or even from watching your favorite movie or television show. Tally up your results and share them with us on Instagram or LinkedIn!
Written by: Mahendra Khera